The Growth Inc. IconThe Growth Inc.
Google Ads

Ad spend that converts. Not just traffic that costs.

Most Google Ads accounts waste 30% to 50% of their monthly budget on broad-match queries, broken attribution models, and campaigns that report high click volumes but deliver zero pipeline growth.

Execution Standards

What We Focus On

We don't run vanity traffic campaigns. Every campaign is built around pipeline generation and unit economics.

01

Campaign Structure

Single-theme ad groups and isolated match types that eliminate wasted spend on non-commercial search variants.

02

Keyword Intent Mapping

Targeting high-intent buyers ready to purchase or book a consultation, not casual informational browsers.

03

Server-Side Conversion Tracking

Full offline conversion and CRM lead stage tracking (HubSpot, Salesforce) so Google Smart Bidding optimizes for revenue, not junk clicks.

04

Account Hygiene & Negative Lists

Weekly search term audits and proactive negative keyword lists that stop budget bleed immediately.

Engagement Terms

Minimum Engagement: 3 Months

The first month is baseline. We rebuild account structure, fix broken conversion tags, and prune budget waste.

The second month is test and learn. We optimize bidding algorithms against CRM-verified lead quality and test high-intent ad creative.

The third month is scale. We allocate spend strictly toward profitable segments while keeping acquisition costs under control.

Free Account Audit

We review Google Ads accounts for free.

If we find something worth fixing, we tell you directly in a written brief. If your account is already running at peak efficiency, we will tell you that too.

1 business day response directly from senior strategists.

Strict NDA compliance on all audit data and proprietary metrics.

Zero generic retainers. Discovery conversation, not a high-pressure sales pitch.